Four futures for design, and what they mean for your team.
Futures of Design 2045 for Design Leaders offers four thought-provoking scenarios built around the real uncertainties shaping our profession. Not to predict the future, but to help you prepare for it.
Thinking about the future of design isn’t about prediction. It’s about preparation.
The future of design won't be shaped by trends alone.
It will be shaped by shifts in how society values design, how organisations invest in it, and how new tools and systems change what design can achieve.
Futures of Design 2045 offers four creative, thought-provoking scenarios built around real uncertainties shaping our profession.
These scenarios are built around real uncertainties shaping how design is valued, funded, and practiced inside organisations.
Each scenario invites you to explore possibilities, not to predict the future, but to prepare for it.
What you’ll discover.
Inside the scenarios:
The key uncertainties shaping the future of design
Four distinct futures to challenge your assumptions
How each future could unfold in practice
Ways to apply these scenarios to strategy, teams, and decision-making
These scenarios are designed for design leaders working inside organisations.
They’re most useful when used with teams, to surface assumptions, test strategy, and explore how design might need to evolve.
Download your copy (no email required).
Used by design teams across NZ and internationally.
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Thanks for this gift! As a design team we ran through this scenario and your questions at our fortnightly catchup today. It provided a good opportunity to step away from the day-to-day work in the detail and reflect on design as a concept and the space we play in.
DG - Senior Service Designer
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Thank you so much for sharing this, I really appreciate the intention behind it. I just started going through the scenarios, and I can already feel how much they push the boundaries of how we usually think about design and its future.
MF - UX Designer
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Just read through your scenarios. Loved the way you not only laid out the scenarios, but helped people with what to actually do with them. Futures literacy is so tricky for people. I also love Dator's Four Futures because it's so easy for people to grasp.
DA - Brand, Foresight & Innovation