Four futures for design. What would each reveal about your team?
Futures of Design 2045 for Design Leaders is a set of four scenarios for how the role of design could evolve, and what each one would show about how your team works today.
They are not predictions and they don’t form a roadmap to 2045. They give you a way to challenge assumptions, spot emerging pressures and think about how your team may need to change.
The future of design is already putting pressure on teams today.
Design teams don’t operate in a vacuum. The way design is valued, funded, governed and organised keeps changing. New technology, shifting expectations, regulation and new organisational models are already reshaping what design teams are expected to do.
Futures of Design 2045 explores four possible directions for design. The useful question is what each future would show about the way your team works today. Use the scenarios to find where your capabilities, operating model or ways of working may need to evolve.
What’s inside.
Four futures for design, each built around different pressures on the profession
The signals and uncertainties that could push design towards each one
Pathways showing how each scenario could unfold
Leadership reflections to help you work out what each future would mean for your team
Practical ways to use the scenarios in strategy, team discussions and decision-making
This isn't a report about what will happen to design. It's a tool for design leaders to step back from delivery, challenge their assumptions, and explore how their teams may need to evolve.
Download your copy today. No email required.
What readers are saying:
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Thanks for this gift! As a design team we ran through this scenario and your questions at our fortnightly catchup today. It provided a good opportunity to step away from the day-to-day work in the detail and reflect on design as a concept and the space we play in.
DG - Senior Service Designer
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Thank you so much for sharing this, I really appreciate the intention behind it. I just started going through the scenarios, and I can already feel how much they push the boundaries of how we usually think about design and its future.
MF - UX Designer
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Just read through your scenarios. Loved the way you not only laid out the scenarios, but helped people with what to actually do with them. Futures literacy is so tricky for people. I also love Dator's Four Futures because it's so easy for people to grasp.
DA - Brand, Foresight & Innovation
Want to work through them with someone?
If you’d like to use the scenarios with your team or think through what they mean for your situation, I run a futures workshop for design teams.
Or if you’d rather talk through your situation first, book a free 30-minute Clinic call.